Palringo Brings First Push-to-Talk Application to the iPhone
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Europe Both Barrels Communications Tim Donnelly Smith, +44 7978 800275 timds@bbcomms.co.uk or North America Comunicano, Inc. Sue Huss, +1 619-379-4396 sue.huss@comunicano.com
Hats off to Sun
I am often critical of companies where senior management tends to be disconnected from their customer base or even worse, unresponsive. Unfortunately, this is endemic in the IT and telecoms world.
This week I found a company that was truly unresponsive. Palringo is a start-up and is only two years old. Needless to say we find it very difficult to provide suppliers with 3 years of credit history! We applied to Sun for its Try and Buy programme but failed the credit check. I found this amazing since we have cash in the bank and thought that the Try and Buy programme was targeted to start-ups like ourselves.
I was furious and pinged an email to Jonathan Schwartz, CEO of Sun. I really didn’t expect much of a response. Taking into the account the 8 hour time difference between California and the UK, I received a response from him by 10pm UK time! Amazing.
The next morning both Martin Rosinski and I received telephone calls from Sun UK. Having provided Sun with a few more pieces of information to satisfy the credit controllers, we finally received a confirmation of our order.
Yes, they made a mistake. But, more importantly, they acknowledged it and “recovered” in the style of true service excellence. So, well done Jonathan Schwartz and Sun. Other CEO’s conmpanies should learn from this!
Crayfish 2008, Gothenburg Sweden
Per Hendar in action
What else do you drink at a crayfish party–snapps or course!
Barbara Ritz and Per Hendar–thinking about the next Schnapps song

























